We build brand texture.
Not long ago, true brand building didn't make sense in health, especially for Rx drugs. It took too long. And products' lives were too short. No more. Technology and media have accelerated the rate at which brands are consumed. Today, it's possible to create what we call brand texture, for a richer and deeper connection to the customer. We make it okay to lean on a brand truth and push it all the way to illogic. This may be completely nonverbal. It may come across in the way it is presented––in the beauty, simplicity, and accessibility of the execution. It's a powerful place. A place of disruption for brands. And even more so, a place of connections.
Humans are simple. They have some fundamental needs–to progress, to love, to be loved, to belong, to be healthy. And while technology has the potential to help, it often just gets in the way, and ends up becoming dehumanizing. We get that. We know how to apply technology, innovation, strategy and most of all, creativity to find truly meaningful solutions that matter to customers. Everything we make becomes a natural extension of our collective urge towards health.
The problem with most marketing solutions is the problem. In other words, we don't spend enough time considering what is really standing in the way of a brand's success. In this intensive session, we will work together with you to uncover what we can push against to be successful.
When you approach things from a nontraditional perspective, you find that it is something that can really have impact for your brands. We will push you to see things differently.
We examine the actions of humans and solve problems within the context of a digital environment, building our solutions directly from the evidence of those actions (e.g., analytics)
Lifecycle management. It's been awhile since your brand has held the spotlight for customers. How do you rekindle the fire?
Google inspired, this 5-day session results in a design prototype that has been validated all the way through qualitative research.
Fresh and thoughtful identity creation for health brands.
Rapid and valid generation of possible solutions that work directly with the brand challenge.