MINDS + ASSEMBLY | 03.08.24
MINDS + ASSEMBLY Appoints Healthcare Marketing and Tech Entrepreneur Adam Cossman to its Board of Directors
How do you build leading-edge digital capabilities? You add leading-edge minds to the team. That’s the strategy of creative commercialization partner Minds + Assembly, who announced today the appointment of Adam Cossman to its board of directors. Cossman, known for scaling digital-first data and tech businesses, will be a key player as Minds + Assembly builds on its history of rapid growth.
Cossman brings more than 20 years of analytics-driven experience in building and acquiring businesses. In 2016, he sold his digital agency to W2O group and joined their leadership team as Chief Digital Officer and Group President. Following the acquisition of W2O by New Mountain Capital, he was key to the transformation of W2O into Real Chemistry—experience that is proving valuable to Minds +Assembly as they continue their expansion from full-service agency into creative commercialization partner.
During his tenure at Real Chemistry, Cossman started what is now the company’s Data and AI solutions business through a combination of social media audience analytics, the RWE commercial analytics group IPM.ai, and Swoop, the firm’s media-targeting solutions platform. Just ask his clients and investors; he makes integration look easy.
Minds + Assembly is tapping into Cossman’s extensive knowledge of paid and owned media analytics, behavioral data, and audience insights—and how to use all of it to help commercialize life-changing therapies.
"I am thrilled to be advising Minds + Assembly during this exciting juncture in their journey within the healthcare industry," remarks Cossman. "The dynamic culture, coupled with the founders' openness to innovation, presents a unique opportunity to make a meaningful impact. My goal is to enhance the firm's healthcare service offerings, providing more comprehensive solutions that, in turn, deliver incremental value to its clients," he emphasized.
Cossman’s board appointment is the first for Minds + Assembly since its strategic partnership and investment with private equity firm Amulet Capital Partners last year.
"Having been both a successful entrepreneur and responsible for scaling one of the leading integrated marketing platforms in the space, Adam brings a wealth of experience and a proven track record of guiding companies to unprecedented growth in the pharma commercialization sector,” says Avi Uttamchandani, Partner at Amulet.
“Adam is a great strategic thinker who loves innovation and understands the benefits and challenges of rapid growth,” says Joelle Friedland, Cofounder of Minds + Assembly.
During the first quarter of 2024, Minds + Assembly will announce additional industry veterans joining Adam on its board of directors.
About MINDS + ASSEMBLY
Founded in 2015 and headquartered in New York City, Minds + Assembly is a creative commercialization partner focused on the healthcare sector. A full-service firm with end-to-end capabilities, Minds + Assembly's diverse group of talented advertising and marketing professionals execute on a shared mission to be a design force for good that supports a wide range of pharma, biotech, and digital health companies. For more information, visit www.mna.co, or follow us on LinkedIn and Instagram.