<header class="header header_main__Sce7b header_dark__axLPH"><div class="layout-container header_container__sdXhH"><div class="row"><div class="header_col__GPxUT col col_lg_2 col_sm_12"><a class="header_logo__nodcL" href="/"><img alt="minds + assembly logo" loading="lazy" width="52" height="16" decoding="async" data-nimg="1" class="header_logoSm__HKyXi" style="color:transparent" src="/images/mna-logo-sm.svg"/><img alt="minds + assembly logo" loading="lazy" width="128" height="42" decoding="async" data-nimg="1" class="header_logoLg__814S5" style="color:transparent" src="/images/mna-logo.svg"/></a><button aria-label="hamburger menu" class="button button_main__4QZm1 header_plus__KneZ5"><svg xmlns="http://www.w3.org/2000/svg" width="21" height="20" viewBox="0 0 21 20" fill="none"><path d="M10.5137 20L10.5137 0" stroke="#1A202D" stroke-miterlimit="10"></path><path d="M20.5137 10L0.513672 10" stroke="#1A202D" stroke-miterlimit="10"></path></svg></button></div><div class="header_col__GPxUT col col_lg_6 offset_lg_4 col_sm_12 valign-middle"><nav><ul class="menu text-lg"><li class="menu-item header_active__1BxbR"><a href="/about">about</a></li><li class="menu-item "><a href="/work">work</a></li><li class="menu-item "><a href="/people">people</a></li><li class="menu-item "><a href="/careers">careers</a></li><li class="menu-item "><a href="/press">press</a></li></ul></nav></div></div></div></header><main><div class="hero_main__pD9_O about-hero"><div class="layout-container hero_container__EBa_5"><div class="hero_desktop__cel8e lottie-desktop'"><div class="lottie-player lottie-player_main__BgOwV"></div></div><div class="hero_mobile__pTz2b lottie-mobile'"><div class="lottie-player lottie-player_main__BgOwV"></div></div></div></div><div id="our-values" class="layout LayoutFlex_LayoutFlex__GpEL_"><div class="layout-container LayoutFlex_container__iBmOA"><h5>our values</h5><div class="row"><div class="col col_lg_4 col_md_4"><div class="card card_main__E_GCQ"><h4 class="card-title card_title__MZC7S">WE PROMISE</h4><div class="card-info card_info__f6csc"><div class="card-list card_list__GSjIu spacing-b--xs"><div class="icon-wrapper icon_main__geOCL card-list--item card_listItem__1349W"><span class="icon icon_icon__EUcfw"><img alt="Simple" loading="lazy" width="50" height="50" decoding="async" data-nimg="1" style="color:transparent" src="https://mnaco-media.nyc3.digitaloceanspaces.com/853bed917dd90512dd54bd09cb1900b2.svg"/></span><span class="label">Simple</span></div><div class="icon-wrapper icon_main__geOCL card-list--item card_listItem__1349W"><span class="icon icon_icon__EUcfw"><img alt="Powerful" loading="lazy" width="50" height="50" decoding="async" data-nimg="1" style="color:transparent" src="https://mnaco-media.nyc3.digitaloceanspaces.com/255cea30c0bb0e276230eabde28559b2.svg"/></span><span class="label">Powerful</span></div><div class="icon-wrapper icon_main__geOCL card-list--item card_listItem__1349W"><span class="icon icon_icon__EUcfw"><img alt="Beautiful" loading="lazy" width="50" height="50" decoding="async" data-nimg="1" style="color:transparent" src="https://mnaco-media.nyc3.digitaloceanspaces.com/a99035385fbf70ba059e557bbe2babf6.svg"/></span><span class="label">Beautiful</span></div></div><div class="card-description card_description__xhffv"><p>This is the standard we expect of our work. Make it matter. Make it delight.</p></div></div></div></div><div class="col col_lg_4 col_md_4"><div class="card card_main__E_GCQ"><h4 class="card-title card_title__MZC7S">We believe</h4><div class="card-info card_info__f6csc"><div class="card-list card_list__GSjIu spacing-b--xs"><div class="icon-wrapper icon_main__geOCL card-list--item card_listItem__1349W"><span class="label">BE KIND</span></div><div class="icon-wrapper icon_main__geOCL card-list--item card_listItem__1349W"><span class="label">BE FEARLESS</span></div><div class="icon-wrapper icon_main__geOCL card-list--item card_listItem__1349W"><span class="label">BE YOU</span></div></div><div class="card-description card_description__xhffv"><p>These are the three things we ask of each other. No matter who we are. No matter where we are.</p></div></div></div></div><div class="col col_lg_4 col_md_4"><div class="card card_main__E_GCQ"><h4 class="card-title card_title__MZC7S">We practice</h4><div class="card-thumbnail card_thumbnail__3eB8u"><img alt="image alt" loading="lazy" width="238" height="241" decoding="async" data-nimg="1" class="media media_mediaImg__YXlh8" style="color:transparent" src="https://mnaco-media.nyc3.digitaloceanspaces.com/138d36c644b7889068966cfcc2ad222c.svg"/></div><div class="card-info card_info__f6csc"><div class="card-description card_description__xhffv"><p>We never settle for less than the best. We’re always there for each other—no matter what.</p></div></div></div></div></div></div></div><div id="we-offer" class="LayoutFullWidth_main__yixuJ dark"><div class="layout-container"><h5 class="spacing-b--md">We offer</h5><div class="row"><div class="col col_lg_12 col col_sm_12"><div class="accordion accordion_main__gVHlM"><div class="accordion-item accordion_item__PjBR1"><h3 class="accordion-header"><button aria-expanded="true"><div class="acordion-header--title accordion_headerTitle__vi4gp"><div class="title">Analytics</div></div><svg class="accordion_indicator__iQBVT accordion_hide__btOwm" width="17" height="14" viewBox="0 0 17 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8.49976 13.75V13.75C7.20823 10.279 4.47073 7.54153 0.999757 6.25V6.25" stroke="white"></path><path d="M8.5 13.75V13.75C9.79153 10.279 12.529 7.54153 16 6.25V6.25" stroke="white"></path></svg><svg class="accordion_indicator__iQBVT " xmlns="http://www.w3.org/2000/svg" width="17" height="14" viewBox="0 0 17 14"><defs></defs><path stroke="white" d="M7.67,.17h0c1.29,3.47,4.03,6.21,7.5,7.5h0"></path><path stroke="white" d="M7.67,.17h0C6.38,3.65,3.65,6.38,.17,7.67H.17"></path></svg></button></h3><section class="accordion_panel__YmCmt accordion-panel accordion_expanded__gjdrB expanded"><div><ul> <li>Data science</li> <li>Target + segmentation</li> <li>Measurement planning</li> <li>Data trends + innovation reporting</li> <li>NPI-level reporting</li> <li>Virtual market simulation</li> <li>Marketing mix modeling</li> <li>Test design</li> <li>KPI mapping</li> </ul></div></section></div><div class="accordion-item accordion_item__PjBR1"><h3 class="accordion-header"><button aria-expanded="false"><div class="acordion-header--title accordion_headerTitle__vi4gp"><div class="title">Creative</div></div><svg class="accordion_indicator__iQBVT" width="17" height="14" viewBox="0 0 17 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8.49976 13.75V13.75C7.20823 10.279 4.47073 7.54153 0.999757 6.25V6.25" stroke="white"></path><path d="M8.5 13.75V13.75C9.79153 10.279 12.529 7.54153 16 6.25V6.25" stroke="white"></path></svg><svg class="accordion_indicator__iQBVT accordion_hide__btOwm" xmlns="http://www.w3.org/2000/svg" width="17" height="14" viewBox="0 0 17 14"><defs></defs><path stroke="white" d="M7.67,.17h0c1.29,3.47,4.03,6.21,7.5,7.5h0"></path><path stroke="white" d="M7.67,.17h0C6.38,3.65,3.65,6.38,.17,7.67H.17"></path></svg></button></h3><section class="accordion_panel__YmCmt accordion-panel"><div><ul> <li>Storytelling</li> <li>Branding</li> <li>Data visualization</li> <li>Experience design</li> <li>Product development</li> <li>Campaign development</li> <li>Videography</li> <li>Photography</li> <li>Illustration</li> <li>Motion design</li> <li>3D</li> <li>CGI</li> </ul></div></section></div><div class="accordion-item accordion_item__PjBR1"><h3 class="accordion-header"><button aria-expanded="false"><div class="acordion-header--title accordion_headerTitle__vi4gp"><div class="title">Media</div></div><svg class="accordion_indicator__iQBVT" width="17" height="14" viewBox="0 0 17 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8.49976 13.75V13.75C7.20823 10.279 4.47073 7.54153 0.999757 6.25V6.25" stroke="white"></path><path d="M8.5 13.75V13.75C9.79153 10.279 12.529 7.54153 16 6.25V6.25" stroke="white"></path></svg><svg class="accordion_indicator__iQBVT accordion_hide__btOwm" xmlns="http://www.w3.org/2000/svg" width="17" height="14" viewBox="0 0 17 14"><defs></defs><path stroke="white" d="M7.67,.17h0c1.29,3.47,4.03,6.21,7.5,7.5h0"></path><path stroke="white" d="M7.67,.17h0C6.38,3.65,3.65,6.38,.17,7.67H.17"></path></svg></button></h3><section class="accordion_panel__YmCmt accordion-panel"><div><ul> <li>Media strategy + buying</li> <li>Omnichannel marketing</li> <li>Data privacy + compliance</li> <li>Channel + asset activation</li> <li>Comprehensive SEM</li> <li>HCP 1:1 targeting</li> <li>ABM in-house training + development</li> </ul></div></section></div><div class="accordion-item accordion_item__PjBR1"><h3 class="accordion-header"><button aria-expanded="false"><div class="acordion-header--title accordion_headerTitle__vi4gp"><div class="title">Medical</div></div><svg class="accordion_indicator__iQBVT" width="17" height="14" viewBox="0 0 17 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8.49976 13.75V13.75C7.20823 10.279 4.47073 7.54153 0.999757 6.25V6.25" stroke="white"></path><path d="M8.5 13.75V13.75C9.79153 10.279 12.529 7.54153 16 6.25V6.25" stroke="white"></path></svg><svg class="accordion_indicator__iQBVT accordion_hide__btOwm" xmlns="http://www.w3.org/2000/svg" width="17" height="14" viewBox="0 0 17 14"><defs></defs><path stroke="white" d="M7.67,.17h0c1.29,3.47,4.03,6.21,7.5,7.5h0"></path><path stroke="white" d="M7.67,.17h0C6.38,3.65,3.65,6.38,.17,7.67H.17"></path></svg></button></h3><section class="accordion_panel__YmCmt accordion-panel"><div><ul> <li>Research + data analysis</li> <li>Clinical + market insights</li> <li>Lexicon development <li>Label strategy</li> <li>Message development</li> <li>Data visualization</li> <li>Scientific accuracy + regulatory compliance</li> <li>Competitive intelligence</li> <li>Congress support</li> </ul></div></section></div><div class="accordion-item accordion_item__PjBR1"><h3 class="accordion-header"><button aria-expanded="false"><div class="acordion-header--title accordion_headerTitle__vi4gp"><div class="title">Social</div></div><svg class="accordion_indicator__iQBVT" width="17" height="14" viewBox="0 0 17 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8.49976 13.75V13.75C7.20823 10.279 4.47073 7.54153 0.999757 6.25V6.25" stroke="white"></path><path d="M8.5 13.75V13.75C9.79153 10.279 12.529 7.54153 16 6.25V6.25" stroke="white"></path></svg><svg class="accordion_indicator__iQBVT accordion_hide__btOwm" xmlns="http://www.w3.org/2000/svg" width="17" height="14" viewBox="0 0 17 14"><defs></defs><path stroke="white" d="M7.67,.17h0c1.29,3.47,4.03,6.21,7.5,7.5h0"></path><path stroke="white" d="M7.67,.17h0C6.38,3.65,3.65,6.38,.17,7.67H.17"></path></svg></button></h3><section class="accordion_panel__YmCmt accordion-panel"><div><ul> <li>Social insight-mining</li> <li>Cultural intelligence</li> <li>Competitor analysis</li> <li>Social audits + planning</li> <li>Influence cocreation</li> <li>Podcast/audio</li> <li>Distribution strategy</li> <li>Paid media management</li> </ul></div></section></div><div class="accordion-item accordion_item__PjBR1"><h3 class="accordion-header"><button aria-expanded="false"><div class="acordion-header--title accordion_headerTitle__vi4gp"><div class="title">Strategy</div></div><svg class="accordion_indicator__iQBVT" width="17" height="14" viewBox="0 0 17 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8.49976 13.75V13.75C7.20823 10.279 4.47073 7.54153 0.999757 6.25V6.25" stroke="white"></path><path d="M8.5 13.75V13.75C9.79153 10.279 12.529 7.54153 16 6.25V6.25" stroke="white"></path></svg><svg class="accordion_indicator__iQBVT accordion_hide__btOwm" xmlns="http://www.w3.org/2000/svg" width="17" height="14" viewBox="0 0 17 14"><defs></defs><path stroke="white" d="M7.67,.17h0c1.29,3.47,4.03,6.21,7.5,7.5h0"></path><path stroke="white" d="M7.67,.17h0C6.38,3.65,3.65,6.38,.17,7.67H.17"></path></svg></button></h3><section class="accordion_panel__YmCmt accordion-panel"><div><ul> <li>Brand</li> <li>Digital</li> <li>Market priming</li> <li>Brand creation</li> <li>Persona construction</li> <li>Launch orchestration</li> <li>Omnichannel development</li> <li>Digital/social strategy</li> <li>CRM/ecosystem</li> <li>Experiential marketing</li> <li>Ecosystem mapping</li> <li>Corporate communications</li> </ul></div></section></div><div class="accordion-item accordion_item__PjBR1"><h3 class="accordion-header"><button aria-expanded="false"><div class="acordion-header--title accordion_headerTitle__vi4gp"><div class="title">Technology</div></div><svg class="accordion_indicator__iQBVT" width="17" height="14" viewBox="0 0 17 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8.49976 13.75V13.75C7.20823 10.279 4.47073 7.54153 0.999757 6.25V6.25" stroke="white"></path><path d="M8.5 13.75V13.75C9.79153 10.279 12.529 7.54153 16 6.25V6.25" stroke="white"></path></svg><svg class="accordion_indicator__iQBVT accordion_hide__btOwm" xmlns="http://www.w3.org/2000/svg" width="17" height="14" viewBox="0 0 17 14"><defs></defs><path stroke="white" d="M7.67,.17h0c1.29,3.47,4.03,6.21,7.5,7.5h0"></path><path stroke="white" d="M7.67,.17h0C6.38,3.65,3.65,6.38,.17,7.67H.17"></path></svg></button></h3><section class="accordion_panel__YmCmt accordion-panel"><div><ul> <li>Automation</li> <li>Product development</li> <li>Mixed reality: VR + AR</li> <li>Coding</li> <li>Development</li> <li>Engineering</li> <li>Database integration + management <li>Martech consulting</li> </ul></div></section></div></div></div></div></div></div><div id="we-partner" class="LayoutFullWidth_main__yixuJ undefined"><div class="layout-container"><h5 class="spacing-b--md">We partner</h5><div class="row"><div class="col col_lg_12 col col_sm_12"><div class="text text_main__q66Mu"><h3>AbbVie — Ambit — Amgen — argenx — AstraZeneca — Bausch Health — Biogen — Brookfield Properties — Chiesi — Currax Pharmaceuticals — Fractyl Health — Fulcrum Therapeutics — Galderma — ImmunoGen — Kyowa Kirin — The MMRF — Novartis — Novo Nordisk — One Love Foundation — Orexo — Otsuka — Pfizer — Praxis — Salix Pharmaceuticals — Sarepta Therapeutics — Shire — Sobi — Sumitomo Pharma — Takeda — Zealand Pharma </h3></div></div></div></div></div><div id="we-care" class="grey"><div class="Layoutc6o1c5_main__Uem2L layout-container Layoutc6o1c5_main__Uem2L"><h5 class="spacing-b--md">we care</h5><div class="Layoutc6o1c5_row__eBBd0 row"><div class="Layoutc6o1c5_col__r5t2N col col_lg_6 col_sm_12"><div class="text text_main__q66Mu"><h2>Do Good By Design</h2></div></div><div class="Layoutc6o1c5_col__r5t2N col offset_lg_1 col_lg_5 col_sm_12 valign-bottom"><div class="text text_main__q66Mu Layoutc6o1c5_textDescription__8lZ4C text-lg"><p style="white-space:pre-wrap">Through focused Environmental, Social, and Governance (ESG) objectives, we seek positive impacts for our people, communities, and clients. Whether we are championing diversity, equity, and inclusion, bolstering employee growth and health, supporting social initiatives, or investing in environmental sustainability efforts, we strive to be a design force for good.</p></div><a class="link button_main__4QZm1 spacing-t--mob-2xl primary" target="_self" href="https://mnaco-media.nyc3.digitaloceanspaces.com/5e40c3790ba15169c60efe7a695112a9.pdf"><span class="link-label undefined">DOWNLOAD REPORT</span></a></div></div><div class="row"><img alt="ESG Report" loading="lazy" width="1920" height="896" decoding="async" data-nimg="1" class="media media_mediaImg__YXlh8" style="color:transparent" src="https://mnaco-media.nyc3.digitaloceanspaces.com/7edc7b4a3a0bb8855f66fec20724582d.png"/></div></div></div></main><div class="cookie-banner"></div><footer id="footer" class="footer_main__bEHwJ"><div class="layout-container footer_container__TjI4Q"><div class="row"><div class="col col_lg_2 col_sm_12"><div class="text text_main__q66Mu text-lg"><div class="join-us"> <h6>Join us</h6> <a href="mailto:hello@mna.co?subject=Hello@:m+a website Inquiry"><p>hello@mna.co</p></a> </div> <div class="hire-us"> <h6>Hire us</h6> <a href="mailto:business@mna.co?subject=Business@:m+a website Business Inquiry"><p>business@mna.co</p></a> </div> </div></div><div class="col col_lg_4 col_sm_12"><div class="text text_main__q66Mu text-lg"><h6>Visit us</h6> <p>NYC – 164 Crosby Street, 3rd Floor, <br/>New York, NY 10012</p></div><div class="socials text_socials__uCARM"><div class="linkedin"><a href="https://www.linkedin.com/company/minds-assembly" target="_blank" rel="noreferrer"><img alt="linkedin" loading="lazy" width="22" height="22" decoding="async" data-nimg="1" style="color:transparent" src="/images/icon-linkedin.svg"/></a></div><div class="instagram"><a href="https://www.instagram.com/minds_assembly" target="_blank" rel="noreferrer"><img alt="instagram" loading="lazy" width="22" height="22" decoding="async" data-nimg="1" 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