In the complex world of biopharma, Ambit's clients were searching for solutions—so we built them a brand that simplified their offering and strengthened their value proposition.
We created the BIT—a brand mark as versatile as Ambit itself. It’s a viewfinder through which the solution becomes clear, a cursor that points the way forward, a portal to a world of endless potential.
The futuristic, biotech-adjacent imagery we needed didn’t exist yet—so we leveraged AI tools to create it.
From shapes to motion elements, every facet of this new visual identity was designed to communicate Ambit’s guarantee of exponential advancement.
Zooming into the micro level, we reveal the intricate ecosystem behind Ambit’s interconnected approach: a finely tuned combination of data, technology, strategy, and talent.
After decades of work in rare and specialty diseases, it was time to activate something new. A precise grid formation, a beautifully crafted type treatment, and an expressive new color palette came together to form a bold new brand.